.YOU MAY certainly not understand it, but different fonts bring about different emotional states. Serif fonts, along with little strokes by the end of characters, are usually discovered in manuals and also newspapers. They seem trusted and also authoritative.
Sans serif typefaces, which are plain, can easily seem contemporary as well as informal. Visual congruity offers readers a feeling that they recognize where they stand it aids to develop trust fund. In the case of The Economic expert, it sets the shade for our news.