.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in financial backing each year, have brought up nearly $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That stagnation is because of market saturation, enhanced regulative tensions, as well as economical uncertainties.ADWEEK talked to five VCs that continue to invest in adtech firms, regardless of these difficulties, regarding what they are trying to find as well as what they avoid. Possibly unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused modern technologies and also industry-specific areas such as linked television.